Flat My Burger (FMB) is a new fast food restaurant in Paris, France. FMB is built on a simple yet disruptive idea: redefining the burger through a flattened format. By transforming it into a compact, toast-like experience, the product becomes more practical, playful, and instantly recognizable.
The brand identity translates this innovation into a bold visual language. Rooted in a pop-meets-street aesthetic, it reflects both accessibility and attitude. The flatness of the product is echoed in the design through simplified shapes, compressed forms, and strong silhouettes, creating a logo that feels immediate, punchy, and urban.
The vivid blue and bright yellow palette adds energy and high contrast, ensuring strong visibility while breaking away from traditional burger branding. This reinforces the idea of a new, unconventional category.
Graphic elements follow the same logic—flat, bold, and expressive, inspired by street visuals and fast-paced environments where impact matters.
Flat My Burger is not positioned as a typical food brand, but as a statement product—with an identity that is confident, contemporary, and built to stand out.
