Sokos Wines “Mαγίς” series was born from the desire to bring a touch of magic and joy to every glass. This rebranding of a classic, affordable wine aims to appeal to a modern, festive audience while retaining its approachable, everyday charm.

The Concept / Artistic & Design Approach

The name “Magis” reflects the magic hidden in the simple act of enjoying a glass of wine: its taste, aroma, and celebratory feeling become a moment of pure happiness. The visual identity enhances this sense of magic in a playful way: from each glass emerge tiny hands, like a magician’s, conjuring bubbles in gold, green, or red hues, depending on the type of wine (ed, or white).

The “Magis” collection is fresh, joyful, and festive – a wine meant to be shared with friends and family, without complexity or high cost. Its design conveys a sense of happiness and simplicity, while the playful, colorful details emphasize that celebration can start with just one glass.

“Magis” is a mini celebration in every glass, ready to transform everyday moments into magical ones.