Φύσις (Physis) is a Greek yogurt brand created through a collaboration between New Hope Dairy – a major Chinese dairy enterprise – and Greek designer Sophia Georgopoulou, bringing Greek heritage and contemporary design to the Chinese market.

The visual identity is built around Greece as a cultural and emotional landscape. Its graphic language brings together references from ancient Greek culture, the Mediterranean and everyday Greek life: the spiral, Aegean waves, the Greek eye, the anthemion, the olive branch, the dove and elements inspired by Cycladic architecture.

These symbols are reinterpreted as a playful, contemporary pattern system, creating an identity that feels distinctly Greek while remaining fresh and accessible to the Chinese consumer. The core palette of blue and white draws directly from the Greek landscape, sea, sky and architecture. Each flavour introduces its own accent colour, inspired by its key ingredients, creating a simple and intuitive colour-coding system across the range. Because Φύσις (Physis) is created exclusively for the Chinese market, the packaging also acts as a bridge between cultures. Selected Greek symbols are featured on the lids together with short explanations of their meaning, turning each pack into a small invitation to discover something about Greece.

The collaboration is personally signed by Sophia Georgopoulou, with her name incorporated into the packaging identity and her role as a Greek designer acknowledged on pack. Her signature establishes clear creative authorship and a personal connection to the project.

Φύσις (Physis) is, ultimately, a contemporary expression of Greekness translated through design, flavour and culture for a new audience.

*The presentation contains AI-generated visuals.