Fresh everyday!

3G burger is a fun burger restaurant in Abu Dhabi, United Arab Emirates.
The symbol of the logo reflects both the number 3 and the letter G placed in a circle, and it is inspired by the actual shape of a delicious burger, if you cut it in half. The colour palette is based on black and a vivid light blue colour (Pantone 3242C), to differentiate the restaurant from its competition, and to connote the friendly environment and the freshness of the ingredients used everyday.

Logo, visual identity