A for Athens

Based in Athens is  a cultural space of multiple forms in Athens, Greece. The logo is inspired by the archaic letter A (initial letter of Athens) and flipping it over it reflects “b” (from the word “based”). This corporate identity uses both versions of the logo, in various applications. Furthermore, as requested on the brief, the symbol of the logo looks like number 4 symbolising the 4 main forms of cultural activities: workshops, exhibitions, gigs and seminars.

Logo, visual identity


Photography: Math Studio